A Beautiful Journey Through The Familiar Unfamiliar
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Keywords

organisational aesthetics
organisational design
book review
design thinking
beauty

How to Cite

Norman, C. (2021). A Beautiful Journey Through The Familiar Unfamiliar : Review: Organisational Aesthetics: Developing Beautiful Organisations by Steven de Groot. Organizational Aesthetics, 10(2), 48-49. Retrieved from https://oa.journals.publicknowledgeproject.org/index.php/oa/article/view/249

Abstract

The book Organisational Aesthetics by Steven de Groot provides the reference that newcomers and veteran scholars and practitioners need to understand, promote, and apply an aesthetic lens to making organisations more effective, humane, and responsive. Through a blending of organisational science, design thinking, psychology and philosophy this book provides the most comprehensive, yet accessible account of the field of organisational aesthetics occupying a unique place between academic scholarship and practical utility. Its size, layout, structure, and astute design choices make this the perfect vehicle for making the relatively unfamiliar knowledge base on organisational aesthetics more connected to the familiar experience that we all have with beauty in our lives.

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