Who Needs Bollywood?

Abstract

Examining the 'lived out' (but largely hidden) challenges for lecturers undertaking arts-based approaches (ABA) in business education, I use autobiographic fiction to highlight the difficulties in, and resistance to, codifying the rationale and benefits of ABA in terms that appear to be obligatory in a business education context. The short story, 'Who needs Bollywood?', exposes a fictional reality of a lecturer/artist introducing ABA to undergraduate business students. Creating images that affect, the fictional account aims to communicate not only 'what is', but also what might become through arts-based practice.