Can Thinking Like An Artist Increase Business Success?
Organizational Aesthetics Cover Issue Vol. 6(1)


Book Review

How to Cite

KerleR. (2017). Can Thinking Like An Artist Increase Business Success?. Organizational Aesthetics, 6(1), 31-35. Retrieved from


The book consists of 50 mostly one page essays of what Stone surmises is the thinking behind a visual artist's practice, written in the form of modern day parables. Divided into 6 themes - Projecting Like An Artist; Mastering Applied Art; Eyeing the Mind, Minding the Eye; Mirroring Geniuses; Exploiting the Everyday and Venturing Where Only Artists Go, each parable is accompanied by a visual image (a painting - other times a photograph, sometimes both) the author has carefully chosen as a provocation to illustrate the text in the parable and the book's overarching theme of "artful business".